Jägermeister requested a concept for and implementation of a Jägermeister Radio, or more precisely: a relaunch with a defined set of content, the development of a successor to the preceding Phonostar HirschFM player. This included an all platform-spanning app concept, and the integration of the two main channels 'Rock' and 'Electro' as well as a series of festival mix tapes.

The interface concept was based on the premise 'mobile first'. The aim was to create a simple player with nearly identical interactions across all platforms, while maintaining the typical Jägermeister tonality. Facebook sharing and an add-to-favorites functions completed the setup. The app' was generated on the basis of Adobe Air and can therefore be deployed across all platforms. The additional implementation as a Facebook app provides a simple means of spreading the word.